Karl-Friedrich Scheufele

Born in 1958 in Pforzheim, Germany, Karl-Friedrich Scheufele serves as co-president of Chopard, the prestigious luxury watch and jewelry house. As a scion of the Scheufele family—which took ownership of Chopard in 1963—he has been a driving force in reshaping the brand’s direction, with a strong focus on fine watchmaking and mechanical precision. A devoted enthusiast of vintage automobiles, he forged Chopard’s enduring partnership with the Mille Miglia rally, seamlessly linking horology with the world of classic cars. Under his stewardship, Chopard launched the distinguished L.U.C. collection, a line that showcases exceptional craftsmanship and vertically integrated production. This initiative helped cement the maison’s reputation as a leading force in Swiss luxury timepieces.